Empowering Leaders for Life Changing Results

Effective Focus, Inc. is provides outstanding coaching and consulting services to help leaders unleash the full potential of their workforce. Our unique approach focuses on delivering results-driven strategies that humanize the work-place while improving personal and organizational efficiency. With us as your partner, you can gain a decisive competitive edge that leads to outstanding business results in the long term.

Experience that Makes a Difference


Kristine Conway, PCC, has over 20 years of demonstrated excellence in improving the leadership experience through leveraging people development in organizations with multiple locations ranging from 60 million to 9 billion in annual revenues. Her experience includes working with C - suite leaders, Vice Presidents, Directors, and highly skilled individual contributors to co-create positive outcomes. 
Let's Equip Your Executives for the Road Ahead

Personalized Executive Coaching

Our executive coaching surpasses the usual leadership development. We provide a personalized experience to support executives in reaching remarkable outcomes and making tremendous progress toward ensuring the success of their design.  We offer a comprehensive, transformative journey that upgrades leadership capabilities and renews perspectives, leading to evident progress in and away from the office

Ideal candidates for coaching:

Executive-level Leaders with a significant scope of responsibility. In most organizations, this would include the Vice President and above.

Leaders whose performance has met or exceeded expectations during a recent assessment by a direct supervisor.

Leaders who demonstrate a strong desire to engage in the coaching process.

Benefits and Outcomes:

Because success is measured differently for each executive, we work closely with our clients to establish customized success metrics. Business outcomes linked to personal development usually include:

Improved Leadership Competencies: Minimize time spent on non-value-add activities, allowing executives to focus on strategizing positive system-wide impacts.

Enhanced Interpersonal Skills: Stronger relationships with peers, direct reports, and boards lead to better decision-making and collaboration.

Heightened Ability to Engage and Mobilize Teams: Executives foster innovation by creating trusting environments where teams consistently outperform expectations.

LEADER as COACH

Our LEADER as COACH program transforms leaders that “fix” into leaders that facilitate long-term solutions. Sharpen your organization's competitive edge by prioritizing an effective, secure, and value-driven environment, leading to consistently superior performance. Unlock the full potential of your leaders and foster a culture of collaboration, innovation, and excellence by equipping them with the language, skills, and culture of coaching through our LEADER as COACH program.

Benefits and Outcomes

Achieve Business Strategies: 
Align coaching with business goals and strategies for improved results.


Cultivate Succession Readiness: 
Prepare emerging leaders for future roles, ensuring a strong talent pipeline.

Accelerate Culture Transformation: 
Drive cultural change and adaptability throughout the organization.

Reduce Workplace Stress: 
Decrease stress levels, fostering creativity, and enhancing overall productivity.

Enhance Transparency: 
Promote open communication, breaking down silos for more effective cross-team collaboration and solutions.


Improve Satisfaction Scores: 
Elevate satisfaction levels among employees, clients, and patients.

Attract Millennial Talent: 
Create an appealing work environment for innovative millennials skilled in emerging technologies. Optimize Personal Performance: Enhance personal leadership and performance.

Empower Employees: 
Equip employees with coaching skills for their growth and development.

Reduce Turnover: 
Foster a culture that retains talent, reducing turnover rates. 

The Well-Equipped Coach

The Well-Equipped Coach Program is a comprehensive 12-month journey designed to cultivate the mindset and skills of a professional coach through experiential learning. This program goes beyond scripted approaches. The evidence-based structure provides an environment for focusing on competency exploration, skill development, and real-world coaching experiences, aiming to produce distinguished coaches who elevate the coaching profession's credibility. 

The Well-Equipped Coach Program is designed to equip aspiring coaches with the knowledge and skills to pursue the ACC credential, abide by the ICF's Code of Ethics and Core Competencies, and hone their client-centric approach to coaching.

Upon completion, participants will be Well-Equipped to:

   become the obvious choice for those seeking a trusted partner
   catapult their career to new heights
   improve lives, relationships, and business outcomes
   reduce resistance to change
   create alignment to pursue greater-good-objectives
   boost individual and team performance
   earn the International Coaching Federation Associate Coaching Credential 
  (ACC)

Calculate ROI 

Claim the Value of Development

Master the art of demonstrating the tangible value of development and interventions while building a compelling case for your services. During this workshop, participants will learn how to create a compelling library of case studies to showcase the real value your clients receive from their services.

Claim the value of development by using evidence-based methodology to link behavior change to specific interventions and programs. Demystify the connection between behavior and business outcomes by calculating real dollar amounts to HOW the work is completed.

 This workshop is a must for HR executives seeking to strengthen the connection of their work with business results. 

Takeaways from the ROI workshop:

•Successfully demonstrate the ROI of development programs and interventions

Create a library of case studies to support future work

Resources include: ROI case template, interview process guide, consulting process outline, and a real ROI case study as an example 




313-2-CHOICE (313-246-4230)

[email protected]

2831 Eldorado Parkway STE 103
Frisco, TX 75033